Development

A model scripts, directs and edits a Hermès ad

development2026-01-08

Claim

Claude Code running Opus 4.5 produced a thirty-second Hermès advertisement from scratch, scripting, directing and editing both video and voice.

Reporting date: 2026-01-08 (not necessarily the event date)

Sources

Attribution and reporting linked by this record; links do not imply independent verification.

Welcome to January 8, 2026 (theinnermostloop.substack.com)

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Reported in

Welcome to January 8, 2026

Actor

Evidence for

Referenced by

Welcome to January 8, 2026

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A model scripts, directs and edits a Hermès ad
Innermost Loop KB — secondary record
Reporting date: 2026-01-08
KB permalink: https://nicholsn.github.io/innermost-loop-kb/developments/2026-01-08-clopus-directs-a-hermes-ad
Claim: Claude Code running Opus 4.5 produced a thirty-second Hermès advertisement from scratch, scripting, directing and editing both video and voice.
Attributed sources:
- Welcome to January 8, 2026 — https://theinnermostloop.substack.com/p/welcome-to-january-8-2026
This citation does not imply independent verification of linked-source claims.

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