Development

OpenAI begins testing ads for free users

development2026-02-10

Claim

OpenAI began testing advertisements in ChatGPT for free users, with Altman reportedly claiming the company is again exceeding 10% monthly growth.

Reported metric: >10% monthly

Reporting date: 2026-02-10 (not necessarily the event date)

Sources

Attribution and reporting linked by this record; links do not imply independent verification.

Welcome to February 10, 2026 (theinnermostloop.substack.com)

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Reported in

Welcome to February 10, 2026

Actor

OpenAI

Evidence for

Supersedes

Software indices lose $300B after a plugin release

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OpenAI begins testing ads for free users
Innermost Loop KB — secondary record
Reporting date: 2026-02-10
KB permalink: https://nicholsn.github.io/innermost-loop-kb/developments/2026-02-10-ads-arrive-in-chatgpt
Claim: OpenAI began testing advertisements in ChatGPT for free users, with Altman reportedly claiming the company is again exceeding 10% monthly growth.
Attributed sources:
- Welcome to February 10, 2026 — https://theinnermostloop.substack.com/p/welcome-to-february-10-2026
This citation does not imply independent verification of linked-source claims.

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