A device maker raises prices for the first time over memory costs

Claim

Apple raised Mac and iPad prices by $200 or more, its first move to pass soaring memory costs to consumers, sending shares to their worst day in over a year, part of a third wave of inflation rippling from data centers to power bills that Tim Cook called unlike anything in four decades.

Reported metric: +$200 or more

Reporting date: 2026-06-26 (not necessarily the event date)

Sources

Attribution and reporting linked by this record; links do not imply independent verification.

• Welcome to June 26, 2026 (theinnermostloop.substack.com)